- design a market policy
- create a group in social media
- be member of niche groups and inform
- make noise, speak to youtube niche channels
- be a good student of the niche
- and more
I want to say a story, before 20 years was a Unix named Tru64, it was the best, but maybe had but marketing, then a bigger company it’s company, I think HP bought and now it is not used. So it survives the one who has a good marketing (department) NOT THE SCIENTIFIC BEST.
focus on digital marketing