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Better the word to be a category, but it is also good. I think the Title and Metadata help the SEO. There are some points for SEO like:

  • use the Yoast plugin or another SEO plugin
  • see the Google Trends or another resource on what is in demand to use in keywords
  • include keywords to the title, Metadata descr, paragraph titles
  • have HTTPS
  • use some articles as main and others to link to them
  • tune the site to be fast loaded
  • optimize the database, maybe with phpMYadmin
  • and more
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